About the Role
A Lead Development Representative is responsible for proactive outbound prospecting and lead management. This position will have a direct impact on our success by providing qualifying prospects from lead status into the sales pipeline.
This role will act as a layer between marketing and sales - handle all first contact with new clients and build relationships through marketing activity – events, campaigns, direct mail, email, inbound call etc. The goal of a Lead Development Representative is to take a lead from a marketing campaign, qualify the lead through opportunity discovery, set an on-site appointment with an Account Executive, and follow through until a quote is delivered.
Evaluate the event/campaign’s quality once completed the follow up of the event/campaign’s results.
Generate opportunities and or appointments and by means of proactive outbound prospecting and lead activity management in an effort to qualify and market our solutions to potential customers.
Work directly with marketing to discover opportunities from leads, and set opportunities or appointments from those leads.
Use of strong selling and influencing skills to set up qualified opportunities.
Consistent use of sales approach and techniques based on product or service solutions.
Log, track and maintains prospect/customer contact and contact records.
Working closely with inside sales and sales attend sales meetings, occasional vendor training, host at local trade shows.
Skills and Competencies
Must be able to interact and communicate with individuals at all levels of the organisation.
Strong in-person, phone and written customer communication skills.
Understanding of workflow systems and their application to customer business process improvement.
Ability to prioritise work assignments and shift work efforts based on the needs of the department or business goals.
Strong PC skills required, including use of standard MS Office applications; knowledge of Salesforce.com a plus.
Good communication skills in both spoken and written English.
Ability to manage time effectively, work independently and be self-motivated.