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Manager, Proposition and MarketingAcquisition

Manager, Proposition and MarketingAcquisition 结束招聘

  • 工作地点 上海
  • 所属行业 银行
  • 薪资待遇 查看薪资
  • 发布日期 2020年02月07日
  • 职位详情 Manager, Proposition and MarketingAcquisition
  • 截止日期 2020年05月07日
  • 招聘人数 1人

职位描述及要求

岗位职责
      1. Develop clear understanding of the target audience and the customer needs and desires – develop required insights and design work where required; Design and develop strategy and architecture for digital engagement for lead generation partnership w/ Acquisition squad;
      2. Design highly desirableand differentiated acquisition proposition to drive awareness, consideration and conversion; Collaborate with internal stakeholders and external agencies to design compelling content and communications for acquisition to customer;
      3. Design and execute required omni-channel campaigns events, digital engagement etc which will delight, are aligned to business, customer and brand objectives, which ensure the HSBC brand is promoted in a cohesive and consistent way, and meet required ROMI thresholds; Manage activities and relationships with required marketing agencies to ensure quality delivery;
      4. Measurement & Optimisation of online and offline activities;
      5. Closely collaborate with Acquisition squad and influence other required stakeholders in China and in HK to drive towards goals;
      6. In Day 2, support development of open market digital acquisition across SEO, Paid Search, DCO etc.
      任职资格
      1. Strong competency and experience in proposition design, insights, digital and marketing; Good understanding of the China financial industry and consumer behavior;
      2. Relevant experience in sales & distribution within HSBC; Strong thought leadership and creativity, with a clear commercial focus proactively pursuing new business;
      3. Ability to deliver senior management-ready materials; Strong communication skills;
      4. Strong competency in professional project planning, and other project management skills; Flexibly when managing shifting or competing priorities; Proven ability to build;
      5. Bachelor’s degree or equivalent;
      6. Strong Analytical and Presentation skills; Energetic, positive attitude and team player; Fluent in both English and Mandarin.
      
      福利待遇
      - 具竞争力的薪酬:基本工资+绩效奖金+轮班补贴+早晚班交通津贴;
      - 健全福利保障:五险一金+补充性商业医疗保险+免费年度体检;
      - 畅享10+天假期:除享有国家法定节假日外,还拥有至少10天带薪年假、12天带薪病假、1天生日假、婚假、产检假、产假以及陪产假、哺乳假等,助您达到工作生活的平衡;
      - 弹性福利制度:年假可买卖,商业医疗保险套餐可升级,您还可申请旅游补贴、个人进修补助、运动健身补贴等,满足个性化福利需求;
      - 人性化工作环境:使用公司的员工餐厅、咖啡室、休息室、娱乐室等,进行劳逸结合;
      - 多元化员工活动:运动会、团建、年会等精彩活动给您平台,任您施展才华。
      
      培训与发展
      - 广阔的职业发展平台:遍及全球的集团网络,提供扩展人脉及跨文化交流的机会,您还可申请不同国家及地区的长短期职位,不断挑战自我;
      - 系统性人才培育及发展:配备职业导师,为您提供清晰的职业规划指导,充分挖掘横向及纵向的发展潜力;
      - 完善的专业培训体系:入职即可享带薪培训,多元化的培训机会,还有资源及教育援助,帮您逐步实现职业目标。

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