Manager, Proposition and MarketingAcquisition

职位描述及要求

岗位职责
      1. Develop clear understanding of the target audience and the customer needs and desires – develop required insights and design work where required; Design and develop strategy and architecture for digital engagement for lead generation partnership w/ Acquisition squad;
      2. Design highly desirableand differentiated acquisition proposition to drive awareness, consideration and conversion; Collaborate with internal stakeholders and external agencies to design compelling content and communications for acquisition to customer;
      3. Design and execute required omni-channel campaigns events, digital engagement etc which will delight, are aligned to business, customer and brand objectives, which ensure the HSBC brand is promoted in a cohesive and consistent way, and meet required ROMI thresholds; Manage activities and relationships with required marketing agencies to ensure quality delivery;
      4. Measurement & Optimisation of online and offline activities;
      5. Closely collaborate with Acquisition squad and influence other required stakeholders in China and in HK to drive towards goals;
      6. In Day 2, support development of open market digital acquisition across SEO, Paid Search, DCO etc.
      任职资格
      1. Strong competency and experience in proposition design, insights, digital and marketing; Good understanding of the China financial industry and consumer behavior;
      2. Relevant experience in sales & distribution within HSBC; Strong thought leadership and creativity, with a clear commercial focus proactively pursuing new business;
      3. Ability to deliver senior management-ready materials; Strong communication skills;
      4. Strong competency in professional project planning, and other project management skills; Flexibly when managing shifting or competing priorities; Proven ability to build;
      5. Bachelor’s degree or equivalent;
      6. Strong Analytical and Presentation skills; Energetic, positive attitude and team player; Fluent in both English and Mandarin.
      
      福利待遇
      - 具竞争力的薪酬：基本工资+绩效奖金+轮班补贴+早晚班交通津贴；
      - 健全福利保障：五险一金+补充性商业医疗保险+免费年度体检；
      - 畅享10+天假期：除享有国家法定节假日外，还拥有至少10天带薪年假、12天带薪病假、1天生日假、婚假、产检假、产假以及陪产假、哺乳假等，助您达到工作生活的平衡；
      - 弹性福利制度：年假可买卖，商业医疗保险套餐可升级，您还可申请旅游补贴、个人进修补助、运动健身补贴等，满足个性化福利需求；
      - 人性化工作环境：使用公司的员工餐厅、咖啡室、休息室、娱乐室等，进行劳逸结合；
      - 多元化员工活动：运动会、团建、年会等精彩活动给您平台，任您施展才华。
      
      培训与发展
      - 广阔的职业发展平台：遍及全球的集团网络，提供扩展人脉及跨文化交流的机会，您还可申请不同国家及地区的长短期职位，不断挑战自我；
      - 系统性人才培育及发展：配备职业导师，为您提供清晰的职业规划指导，充分挖掘横向及纵向的发展潜力；
      - 完善的专业培训体系：入职即可享带薪培训，多元化的培训机会，还有资源及教育援助，帮您逐步实现职业目标。